Parliament Cigarettes: A Timeless American Brand

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Parliament cigarettes, a renowned American brand, have captivated smokers worldwide with their distinct features and rich history. Manufactured by Philip Morris USA in the United States and Philip Morris International outside of the United States, Parliament has become synonymous with quality and innovation in the tobacco industry.

A Legacy of Excellence

Since its launch in 1931, Parliament cigarettes have stood out from the competition with their unique recessed paper filters[^1^]. In those early days, filters were not yet a standard feature in cigarettes, and Parliament used this as an advertising gimmick to differentiate themselves[^2^]. However, in 1935, the first commercial cigarette filters were introduced, and Parliament embraced this trend[^2^].

Parliament was originally packaged in a two-layer “hard” pack, but later transitioned to a conventional paper pack that is still used today[^2^]. What sets Parliament apart from other brands is its recessed paper filter, which prevents tar from making direct contact with the smoker’s mouth[^4^]. This innovative feature, coupled with the brand’s commitment to delivering a superior smoking experience, has contributed to Parliament’s longstanding popularity.

The Rise to Prominence

During the 1940s and 1950s, Parliament was marketed as a brand that prioritized flavor and quality[^3^]. Advertisements boasted slogans like “Only the flavor touches your lips” and “Tobacco tastes best when the filter’s recessed”[^3^]. Affluent smokers, in particular, were drawn to the brand’s reputation for excellence[^5^].

Parliament’s international presence has also been significant. In 1987, leading up to the 1988 Summer Olympics in Seoul, Western cigarette brands, including Parliament, were introduced to the Korean market[^6^]. This expansion into new markets solidified Parliament’s position as a global player in the tobacco industry.

Advertising Excellence

Parliament’s advertising campaigns have played a crucial role in establishing the brand’s image. In Japan, Parliament commercials showcased the allure of New York City, using CG animation and live-action aerial photographs to create captivating visuals[^11^]. Notably, actor Charlie Sheen appeared in Parliament ads in Japan during the 1990s, further enhancing the brand’s appeal[^12^].

Global Reach

Parliament cigarettes have found their way into the hands of smokers in over 30 countries worldwide[^9^]. From the United States and Brazil to Germany and Japan, Parliament has successfully penetrated diverse markets, catering to the preferences of smokers from different cultural backgrounds[^13^].

Varieties for Every Taste

Parliament offers a range of varieties to cater to the diverse preferences of smokers. In the United States, these varieties include:

Regular Varieties

• Blue Pack (Full Flavor) Kings – Box
• White Pack (Lights) Kings – Soft and Box
• White Pack (Lights) 100s – Soft and Box
• Silver Pack (Ultra Lights) Kings – Box

Menthol Varieties

• Green Pack (Menthol Full Flavor) Kings – Box
• White Pack (Menthol Lights) Kings – Box
• White Pack 100s (Menthol Lights) – Box
• Silver Pack (Menthol Ultra Lights) Kings – Box

Whether you prefer a full-flavored cigarette or a menthol-infused one, Parliament has a variety to suit your taste.

Parliament’s Impact on the Market

While Parliament cigarettes hold a significant market share, they are surpassed by the iconic Marlboro brand in terms of sales[^7^]. However, Parliament remains the 12th best-selling international brand and the fourth-largest brand under the Philip Morris International umbrella[^9^]. The brand’s consistent sales and presence in multiple countries attest to its enduring appeal among smokers worldwide.

Conclusion

Parliament cigarettes have stood the test of time, captivating smokers with their recessed paper filters and commitment to delivering a superior smoking experience. From their humble beginnings to their global reach, Parliament has established itself as an iconic American brand. With an array of varieties to cater to different tastes, Parliament continues to satisfy the cravings of discerning smokers. Whether you’re drawn to the allure of New York City or the promise of a premium smoking experience, Parliament cigarettes are an excellent choice for those who appreciate quality and innovation.

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