Mayfair is the UK’s leading mid-price cigarette brand, accounting for a significant 11.8% share of the total cigarette market and outperforming its competitors with a 47.6%2 share of the mid-price sector.

Mayfair is celebrating its 20th anniversary this year and to celebrate, JTI is introducing a limited edition pack for its No.1 mid-price cigarette brand – available in all channels from 1st August for two months only.

The limited edition packs feature a modern new background and a 3D crest, as well as the introduction of a ‘20 Years of Quality’ message on-pack and a coloured inner foil.

The design emphasises the heritage and quality of the Mayfair brand and will be available across King Size Full Flavour and King Size Smooth 10s and 20s whilst stocks last (price marked and non price marked).

To support this milestone and to thank retailers for their continued support in helping Mayfair become the UK’s No.1 mid price brand, JTI is giving independent retailers across the UK the chance to win £20,000 worth of prizes including 50” plasma screen TV’s, 8GB MP3 Players and £100 ‘Love to Shop’ vouchers.

To take part, retailers simply need to cut out and collect four barcodes from outer wraps of Mayfair sold during the competition period and send them to JTI with the accompanying entry form.

Retailers should look out for entry forms in the post, in Cash & Carry outlets and within trade press. Retailers must return their barcodes by 30th September to be in with a chance of winning and the winners will be announced in October.

Jeremy Blackburn, JTI’s Head of Communications, comments: “The Mayfair brand is all about providing adult smokers with quality at an affordable price. We’d like to say a big Thank You to retailers for their continued trust and support, which has helped Mayfair become the UK’s No.1 mid-price cigarette brand and wish all retailers the best of luck when entering the prize draw.”

Mayfair is the UK’s leading mid-price cigarette brand, accounting for a significant 11.8% share of the total cigarette market and outperforming its competitors with a 47.6%2 share of the mid-price sector.

A must stock line for retailers, Mayfair delivers £1.5 billion in retail sales across the UK every year and sells over 350million packs to adult smokers – that’s over ten packs per second4 and enough sticks in a year to stretch around the equator 11.5 times.